A good ranking in Google implies more visitors to your website and therefore more potential customers. SEO optimisation is next to SEA a specific expertise.
I do not want to profile myself as SEO specialist but I can help you using an effective SEA campaign (of which you have more control) to improve your natural ranking in Google. My optimisation support is based on proper keyword research: what keywords to use in order to have a better ranking of your website. Furthermore, a malfunctioning website also impacts the SEA results. I give advice what to improve from that perspective and together we can set-up initiatives such as A/B Testing.
Gaëlle is a true SEA specialist. From analysis and set-up to writing effective ads and monitoring campaigns: you can rely on her. With respect for timings and clear updates, we always know what the project status is. No wonder we enjoy working with her.