A good ranking in Google implies more visitors to your website and therefore more potential customers. SEO optimisation is next to SEA a specific expertise.
I do not want to profile myself as SEO specialist but I can help you using an effective SEA campaign (of which you have more control) to improve your natural ranking in Google. My optimisation support is based on proper keyword research: what keywords to use in order to have a better ranking of your website. Furthermore, a malfunctioning website also impacts the SEA results. I give advice what to improve from that perspective and together we can set-up initiatives such as A/B Testing.
From 2011 onward, the early days of her own company, Gaëlle and I have been working together on Google AdWords projects. This collaboration has been occasional but often with very strict deadlines. Gaëlle has always succeeded in delivering her work within the preset time frames. I appreciate her eye for detail, the fact that she goes above and beyond for the customer and her accuracy in the finishing touch. On top of that, she is a great person to work with. I hope sincerely that we can intensify our collaboration in the future.