Google Analytics is a free measuring system from Google that gives website owners the opportunity to acquire website data and visualise those in various interesting reports. Based on these insights you can execute or optimise your online strategy. In Google Analytics you don’t only find data from AdWords (if you link both systems properly), but you can also measure your other online activities and compare them. Google Analytics is not only important for SEA but also for SEO.
AdWords and Google Analytics match perfectly together. Analytics gives you more detailed information than you will ever find in AdWords. If you want to get the maximum from your online initiatives, Google Analytics is a must. I can help you install Google Analytics, link it properly with AdWords and guide you through the different reports.
From 2011 onward, the early days of her own company, Gaëlle and I have been working together on Google AdWords projects. This collaboration has been occasional but often with very strict deadlines. Gaëlle has always succeeded in delivering her work within the preset time frames. I appreciate her eye for detail, the fact that she goes above and beyond for the customer and her accuracy in the finishing touch. On top of that, she is a great person to work with. I hope sincerely that we can intensify our collaboration in the future.