Google Analytics is a free measuring system from Google that gives website owners the opportunity to acquire website data and visualise those in various interesting reports. Based on these insights you can execute or optimise your online strategy. In Google Analytics you don’t only find data from AdWords (if you link both systems properly), but you can also measure your other online activities and compare them. Google Analytics is not only important for SEA but also for SEO.
AdWords and Google Analytics match perfectly together. Analytics gives you more detailed information than you will ever find in AdWords. If you want to get the maximum from your online initiatives, Google Analytics is a must. I can help you install Google Analytics, link it properly with AdWords and guide you through the different reports.
Gaëlle is a true SEA specialist. From analysis and set-up to writing effective ads and monitoring campaigns: you can rely on her. With respect for timings and clear updates, we always know what the project status is. No wonder we enjoy working with her.